Tag Archives: Marketing

The One Internet Marketing Tip You Must Know To Avoid Business Failure

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I just had a nice and quiet winter weekend here in Canada, working on my Internet Independence presentation for a seminar I’m going to be doing down in Panama. Kind of nice to be locked away and making some progress on big projects.

But last weekend I was out and about down at Disney World in Florida with a lot of info marketers. So there was a lot more networking and high level mastermind going on.

And while I was talking to one of my best buddies, he brought up a question he gets almost every day.

People are always asking him, “What’s your #1 Internet Marketing Tip?”

We laughed of course, because internet marketing is not so simple that you could summarize it with a “#1 tip”.

But over the last 7 days I’ve been thinking about that constantly.

What would I say if I absolutely had to give someone just ONE tip.

What would it be?

Well, here’s what I came up with…and I’m going to give you two answers that are almost the same.

The first one really addresses my #1 tip for all of business, and that is:

You MUST be unique.

It’s that simple. You could expand on that and say, “You must have a unique selling proposition”, but I wanted to keep it extremely simple.

You can’t be like everyone else. You must be remarkable.

It doesn’t matter if your product works. Listen, I’ve reviewed hundreds of products from business coaching clients, and I think I’ve only told 3 people that their product sucks (although I don’t think I used that exact phrase, but you know what I mean).

It’s very rarely the content that is holding back your business, but it’s almost always the fact that your business is just like everyone else, and therefore you don’t stand out in the market.

Seth Godin’s last book, “Linchpin” (which I think is also his BEST book), covers the need to be unique as well as anything I’ve read. Add that to your reading list.

Now applying that “unique” tip to my #1 internet marketing tip, I’d say that you need to have either:

a) A unique product

b) A unique way of selling your product or other people’s products

For your product, you need a unique marketing angle that makes it different from everything on the market…

OR

You need to have a unique personality that attracts people to your product (i.e. YOU are different from everyone else, although your product may be “the same” as everyone else).

OR

You need to have a unique system for generating traffic to your website.

OR

You need a unique sales process that results in higher conversions and increased upsells compared to everyone else.

Bottom line:

My #1 business/marketing tip is that you have to be different.

But here’s the good news…

You don’t have to re-invent the wheel.

But you do need to have enough of a difference that allows you to stand out and show that you are not the same as everyone else.

Like almost everything I’ve taught you so far, this is going to take some creative work on your part.

So set aside some time and create ways to be different, or simply focus on highlighting the ways you are different.

“Differentiate or Die.” – Jack Trout

Social Media Marketing And SEO

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The digital world is an increasingly crowded but mandatory field that businesses owners must play in. As a Tampa business in today’s world it is now not enough to just have a website and Tampa social media marketing strategy, you also must employ a comprehensive search engine optimization plan. For this reason, the smart option is to work with a company, like Webhead Interactive that does both.

Webhead social media strategies are designed in a way to complement their SEO work. This way each end of the marketing spectrum maximizes the work of the other. The result? More traffic to your site and more customers to your business. Tampa social media is a very crowded field. Most businesses are active on one or more of the popular social media platforms, such as Facebook, Twitter, YouTube, even Pinterest and Instagram. For this reason it is important that your business not just be active in your Tampa social media marketing, but also be found through comprehensive SEO efforts.

Webhead Interactive, known as not only a top rated Tampa SEO company, but also the premier Tampa social media marketing agency, has the experience and expertise necessary to help businesses reach their market audience through a fully integrated and optimized social media management strategy. They work on multiple levels to be able to not only help your customers find you, but also interact with you through your social media channels. Since Webhead social media doesn’t just focus on one aspect of your digital marketing, but instead takes a 360 approach, they far surpass the impact of other social media companies in Tampa. Quicker, more powerful results and a proven track record of success.

As the leading full-service Tampa social media agency, Webhead Interactive will help you identify how your business and brand can benefit from an optimized social media presence. An example of some of the services they offer and might recommend include; custom Twitter, Google+ and YouTube backgrounds to help you promote your brand, Facebook timeline design and implementation to increase visitor click-through rates, Pinterest set-up and board strategy, content distribution and sharing strategy to maximize exposure and much more. They will also help you with your digital and social media promotional advertising strategy to further encourage engagement and fan development.

In order to make sure your Tampa business is found by the customers that are looking for you the best strategy is to maximize your online exposure by using both social media marketing and SEO as part of your communications strategy. By choosing a company like Webhead Interactive and Webhead social media, you know you are working with a team that understand and excels at both. The author has an immense knowledge on Tampa social media marketing. Know more about Webhead social media, Tampa social media marketing related info in his website.

Paton Marketing: Quality Solutions for Effective Internet Marketing

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Paton Marketing is an Internet Marketing Company Miami that has helped many clients generate great revenues through various online marketing techniques and procedures. Paton Marketing offers services like Search Engine Optimization, Website Development, Pay per Click Management, Reputation Management, and Social Media Marketing. We provide all the services you need at affordable rates.

Our online marketing strategy constantly thrives to get desired results for the clients. Our SEO campaigns cover all critical and diverse factors ranging from on-page, back link, content to website design. All SEO aspects are covered with the simplified three phase approach of Plan, Optimize and Track to strategize, execute and report SEO campaigns.

Miami Marketing Agency uses expert knowledge in a range of marketing services to help bring our clients’ websites to unprecedented levels of success. Through effective online marketing strategies and our expert SEO services, we can help turn your website in to your business’ most powerful lead generator. Google, like many other search engine ranks pages based on certain criteria. To start with, the quality of your site matters a lot.

We also specialize in Web Development and Web Design. Paton Marketing provides our clients with a strategically-developed premium custom website. A great website will go a long way in getting your business noticed online. It also delivers a high-quality user experience. We keep your website up to date regularly.

Internet marketing is much more than site creation. It requires precise marketing techniques and tools across the board. Without our professional assistance, your website will simply fail to generate essential web traffic. Web marketing also entails weekly progress reports. This includes web traffic, along with the number of hits your site secures on a weekly basis.

Miami Marketing Agency also specializes in Reputation Management. Reputation Management is one of most important factor in web marketing. Negative content can terribly affect your business. Paton Marketing Reputation Management strategies can protect your online reputation by suppressing negative content on the search results. We create positive and multiple micro-sites ensuring that the negative links are pushed further out of search results.

If you are struggling with web traffic issues, our dedicated marketing team can help you within time and budget. Simply contact us today.